Other rival products are the TooFaced shadow insurance and MAC paintpot (Painterly). Too faced's product is well liked by everyone. I like the packaging because product comes out nicely and doesnt dry up. MAC's product is my favorite to make the colors pop but when it comes to oily lids, this will not be of much use.
Urban Decay's primer portion prevents oily lids very well too. However one thing I absolutely dislike is the packaging. It dries up way too quickly and when you are nearing the end of the product it is so hard to get it out. I think to counteract that product they have released a new packaging with bent wand. I havent tried it so I cant say how well it works.
One workaround to the drying out problem is that to take it out in a small container with a tight screw on lid.
Overall I must say I really like Urban Decay's primer portion. It comes in one other called "Sin" which is like a champaign color. I havent tried it yet but I have watched a few youtube tutorials when people have used it for neutral looks and I love it. It is the next thing on my list to buy items.
Hope you guys found this review helpful. :)

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